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SGG Premium

The business and technology of sports, in depth.

Premium analysis on the money, media and technology reshaping sports, a members-only weekly briefing and an ad-free site. $97 a month, cancel anytime.

Monthly membership

$97/month

  • Every premium article and analysis
  • The SGG Brief Pro, every week
  • Ad-free reading across the site
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Renews monthly until you cancel. Cancel anytime in your account. Subscription Terms

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What members get

Premium analysis

Our deepest reporting on media rights, stadium tech, AI and league business, with the numbers and sources behind it.

The SGG Brief Pro

A members-only weekly briefing on what changed in sports tech and why it matters, plus a searchable archive.

Ad-free reading

No promotions or ads anywhere on the site while you’re signed in.

Recent premium stories

Sports Gold Guard covers the deals, the data and the technology behind the games. SGG Premium funds that reporting. Members read every premium analysis, get the SGG Brief Pro each week and browse the site without promotions. Read our Subscription Terms before you join.

Questions

What does SGG Premium cost?

$97 per month. We charge your card when you join and on the same date each month until you cancel.

How do I cancel?

Sign in, open My Account and choose Subscriptions, then cancel. You keep access until the end of the month you already paid for.

What is the SGG Brief Pro?

A members-only weekly briefing on what changed in sports technology, media and AI, with links to the sources. Each issue arrives by email and lives in a members archive.

Does Premium include FansPulse?

No. SGG Premium covers the Sports Gold Guard news site. FansPulse has its own free and paid plans.

Do you offer refunds?

All payments are final. We refund a payment only if we cannot provide your subscription, or if you email [email protected] asking for a refund on the same day you were charged. See the refund policy in our Subscription Terms.

Is my card stored on your site?

No. Stripe, our payment processor, collects and stores your card details under the Stripe Privacy Policy. We never see or store your full card number.