The connected stadium is changing game day
Record data loads at Super Bowl LX and the World Cup pushed carriers and teams to rebuild stadium networks, and new venues now design around the phone in every seat.
Stadium networks, streaming, wearables and the tools changing how sports are played and watched.
Record data loads at Super Bowl LX and the World Cup pushed carriers and teams to rebuild stadium networks, and new venues now design around the phone in every seat.
Streaming now takes nearly half of U.S. TV time, and the platforms chasing live sports are moving from carrying games to rebuilding how a broadcast looks.
The NFL owns part of ESPN, Netflix has baseball and five NFL games, and the WNBA has five national partners. Here is who streams what this season.
Creators, ex-players, alternate telecasts and even an AI golf analyst now share the call, and fans pick the voice that fits the game.
Teams lean on wearables to plan workloads and recovery, but the Australian Open's 2026 WHOOP dispute shows how far league rules lag behind the training room.
Nearly every young fan now watches with a phone in hand, and leagues, platforms and creators are building around the group chat.