Stadium Tech
The connected stadium is changing game day
Record data loads at Super Bowl LX and the World Cup pushed carriers and teams to rebuild stadium networks, and new venues now design around the phone in every seat.
All stories
Every story from Sports Gold Guard, newest first.
AI
Inside the next era of player tracking
Leagues have moved from tracking players as single dots to mapping 29 points on every body, and the data now feeds new stats, officiating calls and the broadcast you watch.
Creators
The new voices of sports commentary
Creators, ex-players, alternate telecasts and even an AI golf analyst now share the call, and fans pick the voice that fits the game.
Women's Sports
Women’s sports find a bigger stage
Record WNBA crowds, a new national TV deal, a 63,004-fan NWSL opener and a 12-team PWHL show how far women's sports traveled in one year.
Streaming
The next wave of sports streaming
Streaming now takes nearly half of U.S. TV time, and the platforms chasing live sports are moving from carrying games to rebuilding how a broadcast looks.
AI
AI-powered highlights are changing the game
From Peacock's synthetic Al Michaels to MLB's Gemini-powered Gameday notes, AI highlights and commentary now reach fans in real time, with editors still checking the output.
Streaming
Sports media rights in 2026-27 split your season across more apps
The NFL owns part of ESPN, Netflix has baseball and five NFL games, and the WNBA has five national partners. Here is who streams what this season.
Wearables
How wearables are reshaping training
Teams lean on wearables to plan workloads and recovery, but the Australian Open's 2026 WHOOP dispute shows how far league rules lag behind the training room.
MLB
How MLB’s ABS challenge system worked in its first season
Players challenged 10,557 ball and strike calls in 2026 and won 54 percent of them, as tracking cameras took on a bigger role across pro officiating.
Fan Culture
Second screen sports fans watch with a phone in hand
Nearly every young fan now watches with a phone in hand, and leagues, platforms and creators are building around the group chat.