Reach Fans While They Are Fully Engaged.
FanPulse gives advertisers access to sports audiences while they are actively following games, watching creators, joining watch parties, checking scores, and discussing live events. That creates opportunities for brands to appear during moments when attention, emotion, and conversation are already high.
Who Can Advertise
FanPulse advertising may be suitable for a wide range of brands.
- Consumer brands
- Restaurants
- Food delivery
- Retailers
- Sports apparel
- Technology
- Entertainment
- Travel
- Financial services
- Automotive
- Mobile apps
- Local businesses
- Sports organizations
- Event promoters
- Media companies
Advertising Formats
Display Advertising
Visual advertisements within approved website and application areas, including game pages, creator profiles, score sections, content feeds, and discovery screens.
Stream Advertising
Approved video or audio advertisements before, during, or after eligible creator streams. Frequency and placement can be managed to protect the viewing experience.
Sponsored Watch Parties
A brand can sponsor a watch party hosted by a creator, athlete, personality, team, or community, with approved brand visuals, host mentions, polls, offers, and calls to action.
Sponsored Creator Campaigns
Work with selected creators whose audiences match the campaign. FanPulse can help identify creators by sport, league, team interest, audience location, content style, and engagement.
Game Page Sponsorships
Sponsor the FanPulse experience surrounding a selected game, series, tournament, rivalry, or sporting event.
Branded Reactions And Polls
Custom reaction icons, supporter graphics, badges, and chat elements, plus sponsored interactive questions during games.
Promotional Offers
Provide discount codes, limited offers, contest entries, product trials, or local promotions.
Local Advertising
Local restaurants, retailers, venues, and service providers can reach fans in selected cities or regions, useful during major games, local rivalries, college events, and team specific watch parties.
Audience Targeting
Campaigns may be targeted using approved categories such as sport, league, team interest, game, creator audience, geographic area, device type, content category, watch party type, and time of day. Targeting follows applicable privacy rules, platform policies, and advertising requirements.
Brand Safety
FanPulse can provide controls designed to help advertisers protect their brands, including approved creator lists, excluded content categories, restricted terms, placement controls, campaign review, content moderation, audience suitability settings, and reporting with fraud monitoring.
Advertising Measurement
Advertisers may receive reporting on impressions, video views, completed views, clicks, engagement, poll responses, offer redemptions, creator performance, watch party participation, geographic performance, device performance, and campaign delivery. Available metrics can vary by campaign type.
Eight Steps From Goal To Results
Tell Us Your Goal
Choose the main purpose of the campaign, such as brand awareness, website traffic, application downloads, sales, offer redemption, event promotion, creator partnerships, local store traffic, product launches, or fan engagement.
Select Your Audience
Define the sports, leagues, teams, games, creators, markets, and audience groups that matter. FanPulse can recommend placements based on the objective and budget.
Choose A Campaign Format
Select display advertising, stream advertising, sponsored watch parties, creator partnerships, sponsored polls, branded reactions, or a custom campaign. A campaign can use one format or combine several.
Submit Campaign Materials
Provide approved logos, graphics, videos, audio, links, offers, messaging, disclosures, and targeting. FanPulse reviews materials for technical quality, policy compliance, audience suitability, and brand safety.
Match With Creators
For creator campaigns, FanPulse can identify suitable creators based on audience, sport, tone, location, engagement, and requirements. Both the advertiser and creator can review the opportunity before approval.
Launch The Campaign
Once approved, the campaign begins according to the selected schedule, audience, placements, and budget.
Review Performance
Review campaign delivery and available performance metrics. FanPulse can help identify strong placements, creators, audiences, and opportunities for future campaigns.
Improve The Next Campaign
Use results to adjust creative, targeting, timing, placement, and creator selection.
Put Your Brand Inside The Sports Conversation.
Tell us what you are promoting and which sports audience you want to reach.