Every piece of content you create for FanPulse must clearly disclose that you're a paid partner. This is required by the FTC Endorsement Guides (16 C.F.R. Part 255) and is a material term of your Agreement.
When you must disclose
Any time you have a material connection to FanPulse the audience wouldn't expect — commissions, retainers, free subscriptions, contest entries, gifts. A referral commission alone requires disclosure, even with no retainer.
How to disclose, by platform
| Surface | Minimum compliant disclosure |
|---|---|
| Twitch / live | Verbal at segment start + repeated at intervals, or a persistent on-screen "Sponsored by FanPulse" graphic. A chat command alone is not enough. |
| YouTube long-form | Verbal + on-screen at the start of the sponsored segment; YouTube's "paid promotion" flag in addition, not instead. Description-only fails. |
| TikTok / Shorts / Reels | Superimposed text on the video itself for the promo's duration; caption #ad alone is insufficient. |
| X / Threads | #ad or "Paid partnership" at the beginning of the post. |
| Podcasts / audio | Verbal disclosure next to the promotion each episode. |
| Stories / ephemeral | Disclosure on every frame mentioning FanPulse, readable. |
Not sufficient on their own: #sp, #partner, #collab, #ambassador, "thanks FanPulse," a bio-link disclosure, or disclosure on another page.
Claims
Only make performance claims (e.g., pick accuracy, win rate) using figures FanPulse supplies in approved talking points. Never claim guaranteed outcomes or profits. No purchased followers/engagement, no fake reviews, no selective deletion of negative comments (16 C.F.R. Part 465 — civil penalties).